Improving Information Architecture and Adding New Features to Blind Mobile App
Blind is a popular community of verified by company email users, where they can share thoughts, questions, ask for advice, compare salaries or talk about anything else anonymously. Blind wants to give a more user-centric approach to its app, changing existing and adding new features that will bring a more positive experience for its users. The anonymity of the app has a downside - toxicity of the community. My team will be tackling this problem.
A high-fidelity prototype that highlights new features such as Mentoring, as well as improved information architecture experience.
The Challenge
The Outcome
Research
"Discuss workplaces anonymously"
Blind is a safe, trusted community where 4.1M+ professionals worldwide share salary, company reviews, interview experiences anonymously. People use it to elevate careers, express thoughts, and move towards building a more transparent work culture.
Design Process
1
Research
User Interviews
Market Research
Competitive Analysis
Comparative Analysis
Persona
Journey Map
Market Research
Competitive Analysis
Comparative Analysis
Persona
Journey Map
2
Strategy
Problem Statement
How-Might-We Questions
How-Might-We Questions
3
Design
User Flows
Sketches
Wireframes
Sketches
Wireframes
4
Prototype&Test
Mid-Fidelity Prototype
Usability Testing
Iterations
High-Fidelity Prototype
Next Steps
Usability Testing
Iterations
High-Fidelity Prototype
Next Steps
Microsoft 84K users
Amazon 83.3K users
Google 36.4K users
Facebook 30.3K users
Amazon 83.3K users
Google 36.4K users
Facebook 30.3K users
Uber 21K users
Salesforce 12K users
PayPal 7K from users
Salesforce 12K users
PayPal 7K from users
Capital One 6K users
Deloitte 5K users
EY 4K users
Deloitte 5K users
EY 4K users
Who uses Blind?
User Interviews
Findings:
Company Research
Career Advice
Company Research
Career Advice
In total, 5 participants were interviewed about:
- Salary comparison
- Industry research
- Networking in a workplace
- Platform use
I was once approached by company that matches mentors and mentees. I was very interested, because I want to help people.
If I'm looking for a job the
thing I'm most curious about
is like workplace culture and
empoyee benefits.
thing I'm most curious about
is like workplace culture and
empoyee benefits.
Blind Users Feedback
We decided to make deeper research by asking Blind users their feedback directly on the app. We created a post with questions and received very valuable information from users.
After reviewing all replies, we emphasized main challenges of the app:
- Toxic environment
- Lack of organization
- Poor information architecture
- Boring design
- Repetitive questions/posts
- Lack of content moderation
User Persona
Defining the Problem
- How might we help Michael find his purpose in work and life?
- How might we connect Michael to a community with support in the workplace?
- How might we connect Michael with people who are looking for career development?
Solutions
Information Architecture
Reorganize information architecture and change filters
New Mentorship Feature
Counter balance the toxic culture within the Blind community by adding the mentorship feature
Design
Mid-fidelity wireframes
Wireframes showing redesigned filter feature to make search more efficient.
Wireframes showing new feature in Blind app - mentorship.
Usability Testing
01
- Didn't understand "keywords" filter
- Heart icon was confusing, preferred a confirm button
- Didn't understand "TC or YOE" meaning
- Couldn't find the M button for mentor
User Feedback
User Feedback
- Home button does not work
- Didn't know what the "Toxic" button was
- "Post Screen" needs more spacing
- Really likes aesthetic of dark mode
02
User Feedback
04
- User tried using hamburger menu to start
- Mentor user flow reminded tester of a dating app
- Tester wanted more info about potential mentees
- Back button is too small and close to other icons
03
All user feedback was used to create final prototype after four rounds of irtations.
User Feedback Final Round
We did 4 rounds of usability testing and iterations. 10 users tested our prototype.
We asked them to complete two tasks:
1) Find a post about interviews in Meta using filters.
2) Create a Mentor profile, find a mentee and start the chat.
We asked them to complete two tasks:
1) Find a post about interviews in Meta using filters.
2) Create a Mentor profile, find a mentee and start the chat.
Design Decisions
High-fidelity Wireframes
Final Prototype