Creating an e-commerce capable website for a local garden store
Published on Medium
Creating an e-commerce capable website for a local beauty store
Project Overview
Challenge
Gingko Gardens is a garden store in Washington, DC, successfully operating since 2000. However, the store doesn't do online sales, losing a big part of its revenue. Gingko Gardens wants to develop an online shopping experience, update visual look of the site, rework information architecture, and create user-friendly experience for loyal customers, as well as for prospective customers. Client wants to create a shopping experience for people who are driven by recommendations. According to research done by Gingko Gardens, the new site should be focused on people, who are looking for gifts.
Gingko Gardens is a garden store in Washington, DC, successfully operating since 2000. However, the store doesn't do online sales, losing a big part of its revenue. Gingko Gardens wants to develop an online shopping experience, update visual look of the site, rework information architecture, and create user-friendly experience for loyal customers, as well as for prospective customers. Client wants to create a shopping experience for people who are driven by recommendations. According to research done by Gingko Gardens, the new site should be focused on people, who are looking for gifts.
The Outcome
A high-fidelity prototype that highlights new features such a Best Sellers and Quiz, as well as seamless online shopping experience.
A high-fidelity prototype that highlights new features such a Best Sellers and Quiz, as well as seamless online shopping experience.
Design Process
1
Research
Market Research
Competitive Analysis
Comparative Analysis
Persona
Journey Map
Competitive Analysis
Comparative Analysis
Persona
Journey Map
2
Strategy
Problem Statement
How-Might-We Questions
Card Sorting
Site Map
How-Might-We Questions
Card Sorting
Site Map
3
Design
User Flows
Sketches
Wireframes
Sketches
Wireframes
4
Prototype&Test
Mid-Fidelity Prototype
Usability Testing
Iterations
High-Fidelity Prototype
Next Steps
Usability Testing
Iterations
High-Fidelity Prototype
Next Steps
User Persona
Our persona, Michelle, is a gift giver. She's driven to make purchases by recommendations.
Design Iterations & Final Prototype